The Saga of Search Engine Optimization (SEO)
For years Judi and I have been dedicated to promoting festivals and events. Our website, Ontario Festivals Visited, is a product of this desire to promote. In the 2 plus years since our website journey began, we have gone from an idea to an active (and I believe) popular website. Our traffic and page rankings prove this. In many categories we are in the top 5 searches for the 3 major search engines, Google, Yahoo and MSN. However, the two search areas we are happiest with are “Ontario festivals” and “Ontario festivals and events”. Today we are in the top 5 searches on all three search engines. At first the people who visited our site were by “luck” or by “friendship”! That “luck” has now changed into a “planned” approach to optimizing our website. In the Web industry it’s called Search Engine Optimization” or just, SEO. There are many ingredients to optimizing, and I have written about them in previous articles. There is no clear road to optimization. It takes time and thought and a lot of dedication. While it is possible to optimize your own site, I would not recommend going it alone! Part of the challenge is the dynamic way Search Engine algorithms are changing. Only dedicated, full time professionals can keep up. I know, because I have tried. Fortunately for me I became friends with an SEO expert, Shawn King. Through his guidance and tutelage Ontario Festivals Visited continues to grow and prosper.
Through the friendship I have been able to convince Shawn to create an SEO program to help festival organizers maximize their festival’s website. Shawn has agreed to put his own reputation and resources on the line to prove what a good SEO program can do for your festival or event.
So, here is Shawn’s offer:
“Give me and my team 90 days to show you what we can do with optimizing your site. In return all I ask for is some time (an hour or two a week). I do not require any money for my company. I may require some funds for 3rd party services. I will show you marked improvement in the performance of your site. I do not guarantee any results but promise you will see a natural progression in performance. If at the end of the 90 days you are not happy with what you see then we part ways amicably. If you do like what has transpired, then simply subscribe and sign on for my services.”
Where else are you going to find a promise like that?
Shawn’s methods are proven and refined and require a great deal of attention. These are all natural white hat tactics designed to gradually increase your presence on the web. While the information here is limited, if you do become Shaw’s client, you will learn exactly how to duplicate what he has done for Ontario Festivals Visited and other web ventures.
Any festival or event organizer who is interested in this fantastic offer can contact me directly at gary@ontariofestivalsvisited.ca or at (888) 818-0255.
Labels: Gary's Blog - Week 68

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