Event Development – Commitment (Part Six)

“The following is a continuation of my Event Development Series. Last weeks Blog started describing the “Commitment” section. This week’s Blog will continue this description. As suggested previously, any thoughts and idea are more then welcome!"
Commitment (continued)
15. Is there sponsorship money available?
One way of eliminating or minimizing the money issue is to find willing sponsors to help you underwrite you event. If approached properly, this can be a win… win situation for both you and your sponsors. To develop a sponsorship program, you must have something to offer. Remember, this is not a donation, but rather a marketing opportunity.
16. What is the expected size and scope of your event?
In order to really expect people to commit to an event, they have to know what they are getting into, right up front. Larger and more complex events will require a lot of volunteers and a greater time commitment. You can’t “sugar coat” this question. You can’t down play the time aspect. If you do, it will come back to haunt you two fold. Look at your planned event realistically and make sure you and everyone else involved know what they are getting into.
17. What locations are available to hold your event?
Location… location… location! You may have great plans, but if a proper location isn’t available, you may have to reconsider your plans. Make sure you scout all possible locations, including neighboring communities, to see what choices you have. If you only have a few choices, and none of them are great, you may have to drastically modify your expectations. Holding an event in the wrong venue is a recipe for disaster. (To be continued)